BPI partners with fruit drink leader Sumol+Compal

BPI has the great pleasure of announcing that moving forward, it will offer a licensing and distribution opportunity for Sumol+Compal (S+C), a world-leading market player in the fruit beverages category.

Sumol+Compal is the largest juice producer in Portugal, with a global footprint across more than 68 countries around the world. Sumol+Compal is the proud owner of a varied portfolio of 16 brands, with the company’s offering split across six different segments: juices and nectars, soft drinks, water, snacks, vegetables and alcoholic drinks.

Moshy Cohen, CEO, BPI, commented: “We are very proud to partner with S+C in their rapid international expansion. S+C is a company with unique know-how in the juice-based beverage market and excellent brands that can significantly improve the capabilities and competitive advantage of BPI’s bottlers across the world.”

Nadia Franco, S+C, head of new business, international, added: “Sumol and Compal have great momentum in international markets. Both brands present superior products and unique positioning that perfectly fit the most important consumer trends.

“We are excited to join BPI and present licensing opportunities for its bottlers and distributors network across the world. We love our business, our brands and what we do. We want to keep doing better. We improve continuously and we think positively.”

Complementing a healthy lifestyle

Flagship brand Compal is the market leader in the juice category in Portugal, with over 60% market share in the country as well as a global presence, owing its loyal consumer following to its delicious and nutritional juices and nectars. The fruit is picked at the perfect moment to ensure the final product is always rich in nutrients and keeps the flavour and aroma of freshly picked fruit.

Sumol, meanwhile, is a slightly sparkling drink made with real fruit juice and pulp. With a wide and unique range of fruit flavours and a 62.4% market share in Portugal, it is perfect for consumers looking for refreshment without compromising on their health and wellness lifestyle.

Meeting demand for healthy, low-calorie beverages containing real fruit and vegetable ingredients, Sumol+Compal’s natural products provide a unique offering that meets demand for individualised products, with a unique range of fruit flavours available in its striking and iconic branded packaging.