Mirada will work alongside Britvic’s appointed creative agencies creating new consumer interaction possibilities for Britvic’s brands, which include Tango, Robinsons and Pepsi.
Mirada will play a key role in the planning and implementation of mobile-based campaigns. The company aims to enhance the work of Britvic’s existing creative agencies and integrate mobile marketing techniques into an increased number of projects.
“We recognise the need to provide consumers with new and innovative ways to interact with our brands,” said Denise Meek, Digital Marketing Manager at Britvic UK. “We also recognise that we need to have a multiplatform presence to engage with the fragmented consumer audience. With Mirada’s knowledge and expertise of the multiplatform environment, we now have the ability to follow our audience as it moves away from traditional forms of marketing and advertising, to interact with other platforms such as mobile. As the mobile phone is the most personal of all consumer devices, it has become a key channel for us to target our customers.”
Matt Cotton, Mirada’s Director of New Media Marketing, said: “We’re delighted to be working with Britvic, and hope to introduce a number of new elements to encourage consumer engagement, including mobile games, scratchcards, loyalty reward schemes and branded portal content.”
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