Britvic launches Robinsons on-the-go functional squash drops

Britvic has expanded its Robinsons beverage portfolio with the launch of new on-the-go vitamin-enhanced squash drops – Benefit Drops. 

The new range consists of: Vitality, peach, mango and passionfruit squash with added vitamin B3, Immunity orange and guava squash with added vitamin C, Boost, raspberry, strawberry and acai squash with added B6 and Focus, lemon, lime and ginseng squash with added B3 and zinc.

Ben Parker, at-home commercial director at Britvic, commented: “When people are on-the-go all day, we know it can be difficult to stay on top of keeping hydrated. Benefit drops are the ideal portable format for shoppers on the move, adding great taste and additional vitamins to their water.”

Benefit Drops are available across UK grocery and convenience channels from this month for an MSRP of £2.50 per 66ml pack.