Budweiser and Coleman partner to create new meat products

AB InBev’s Budweiser brand has partnered with meat producer Coleman Natural to create a new line of beer-infused meat products for the US market.

The five products in the range include St. Louis Style Pork Spareribs in full and half racks, Pulled Pork, Jalapeno Cheddar Brats and Beer Brats. The St. Louis Style Pork Spareribs and Pulled Pork covered in a Budweiser BBQ sauce, while the Jalapeno Cheddar Brat and Beer Brats are made with Budweiser lager.

All products in the new range are made with slow-roasted Coleman pork, containing no added hormones or antibiotics.

Budweiser claims that the new premium range will enhance the appeal of the processed meat space to a new range of consumers, in particular, millennials who are seeking new taste experiences and new innovations.

Bart Vittori, general manager of Coleman Natural Meats, said: “Budweiser is an iconic brand that is recognised throughout the US with impressive advertising and marketing.

“The Coleman and Budweiser partnership will help create awareness for the millennial consumers to stop and shop in the processed meat case.

“Coleman’s Budweiser products are 100% crate free, which is important as we expand this premium category to consumers across Main Street USA.”