Bundaberg Rum and Ice Break partner to release rum-spiced iced coffee

Diageo’s Bundaberg Rum brand has partnered with Parmalat’s Ice Break coffee brand to launch a rum-spiced iced coffee product nationwide in Australia.

The nationwide release of the iced coffee drink follows a successful regional release in Queensland, Australia last year.

Brokered by Asembl Brands, the partnership sees the combination of Bundaberg Rum with Ice Break coffee, and the beverage will be available in Australian petrol and convenience stores as well as supermarket chains, Coles and Woolworths.

Asembl managing director, Justin Watson, said: “Last year’s launch of our first partnership between Diageo’s Bundaberg Rum and Ice Break was an incredible success in Bundaberg Rum’s home state, Queensland.

“So popular was the range that we have continued our strategic licensing roll-out for the brand with this second product launch of Spiced which will see it available nationwide in petrol and convenience outlets as well as Coles and Woolworths supermarkets.

“We are incredibly proud of this second product launch and are sure it will be a fan favourite when it launches just in time for summer.”