Cadbury launches ‘Eyebrows’ ad campaign

The campaign will be supported by a £3.7m spend behind the TV advertising and a further £1m spend behind cinema advertising from February.

The new Eyebrows advert is the third A Glass and a Half Full Production from Cadbury, following the successful ‘Gorilla’ and ‘Airport Trucks’ adverts. ‘Gorilla’ received a number of accolades, including the Cannes Golden Lion and the Grand Prix for Best Film in 2008.

‘Eyebrows’ will be supported by specially created POS material for retailers from March 2009, with ‘dump bins’ that play the music from the ad, display mirrors, and wobbly eyebrows to create maximum theatre around the campaign in-store.

[Source: Talking Retail]

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