Cadbury unveils two new Mini Rolls flavours

Cadbury Mini Rolls is introducing two new flavours – Chocolate Orange and Chocolate Mint – as permanent flavour extensions to its core range.

The launches join the existing Milk Chocolate and Chocolate Raspberry flavours and aim to drive further demand in the category. According to Cadbury, the mini rolls segment is currently worth £70 million, with its Milk Chocolate and Chocolate Raspberry versions representing 70% of this.

Cadbury Mini Rolls are manufactured by Premier Foods Group, under licence from Mondelēz International.

Mathew Bird, brand marketing director for sweet treats at Premier Food, said: “The new additions to the range give us the opportunity to broaden the appeal of Cadbury Mini Rolls and keep them relevant with a new audience. Our insights reveal that mint flavours, in particular, appeal to a younger adult audience, while chocolate orange shows no sign of slowing down as a popular combination.”

The new Chocolate Orange and Chocolate Mint flavoured mini rolls are available now in retailers across the UK for an RRP of £2.25 per five-pack.