The Emirates Industry for Camel Milk & Products (Camelicious) will launch a range of camel milk-based ice creams in the UK.
Five flavours will be available in the line: vanilla, chocolate, strawberry, hazelnut, and pistachio.
Dubai-based Camelicious said camel milk “is known for its unique health benefits”. The launch comes after the firm introduced a camel milk-based baby formula last year that is said to have “ten times the amount of iron found in other types of milk”.
Saeed Juma Bin Subaih, Camelicious general manager, said: “Camelicious ice cream will be a great opportunity for people who are allergic to cow’s milk to enjoy the unique benefits of taking this camel milk ice cream, known for its great health benefits, including 50% less fat than other types of milk.
“Since its launch in 2017, camel milk has seen great interest from consumers in the UK thanks to its high healthful benefits and has been a hit in the UK markets.
“If the regular ice cream has multiple benefits, including improving the human mood and increasing its sense of happiness and joy, camel milk ice cream has the same benefits and more thanks to the health benefits of the camel milk. These benefits positively affect the psychological mood of the person and enhance his sense of happiness and joy that can be clearly seen in his behaviour.”
Camelicious began producing camel milk more than 25 years ago. It now uses milk from a herd of 6,200 camels and makes products such as ready-to-drink coffees, flavoured milks and milk powder.
The new ice creams will be available in Asda stores in the UK.
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