Campbell debuts FlavorUp cooking concentrates

Campbell Soup Company has debuted a new range of cooking concentrates, called FlavorUp.

FlavorUp is available in three flavours: rich garlic & herb, caramelized onion & burgundy wine and savory mushroom & herb. Campbell says that the cooking concentrates can be added to any protein, grain or vegetable.

Linda Lee, chief marketing officer for Campbell’s meals and beverages division, said: “We know consumers enjoy cooking at home, but their needs are changing, and budgets are tighter. They appreciate the benefits of a homemade meal but are busy and want restaurant-quality flavour with minimal prep time.”

She continued: “FlavorUp provides a versatile and flavourful solution that will help home cooks broaden their cooking repertoire to bring an easy, elevated experience to the dinner table”.

FlavorUp will be available at retailers nationwide for an SRP of $4.59.