Campbell acquired Pepperidge Farm in 1961 when its sales were $32m and the company had 58 products in its portfolio. In fiscal 2010, Pepperidge Farm had sales of approximately $1.3bn and has almost 600 products.
Pepperidge Farm has become a critical part of Campbell’s portfolio over time and has contributed to Campbell’s success.
Denise Morrison, Campbell’s chief operating officer, said: “The acquisition of Pepperidge Farm is a milestone in Campbell’s 140-year history. It has proven to be one of the most strategic acquisitions our company has ever made. Pepperidge Farm has been an essential part of Campbell and a consistent growth engine over the last 50 years.”
Source: Campbell Soup Company
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