Marketing

Ben & Jerry’s unveils anti-Trump ice cream called Pecan Resist

Unilever-owned Ben & Jerry’s has launched an anti-Trump ice cream flavour which celebrates activists who are resisting t... Read more

October 31, 2018

Hain Celestial’s British rice brand Tilda has launched its biggest advertising campaign since it was launched over 45 ye... Read more

October 23, 2018

Alexis Eyre discusses how confectionery companies can adapt to a millennial market in the run-up to the Halloween period... Read more

October 18, 2018

Nestlé has started a THB 800m ($24.6m) campaign in Thailand to reinforce Nescafé’s position and celebrate the brand’s 45... Read more

October 17, 2018

Dole Food Company has launched an updated brand identity and logo as it looks to reinforce its position as a premium fru... Read more

October 16, 2018

An industry association of 22 Japanese craft beer makers has launched a US marketing campaign as it aims to showcase the... Read more

October 04, 2018

Jen Draper discusses how social media trends are rendering current alcohol marketing rules as outdated, and how legislat... Read more

October 03, 2018

Lactalis McLelland, the UK subsidiary of Lactalis Group, has started a new advertising campaign for its cheese brand Pré... Read more

October 02, 2018

Coca-Cola has agreed a 3.5-year multi-brand sponsorship deal with the English Premier League, in an attempt to grow sale... Read more

September 14, 2018

After less than six months into its launch, ax water, a line of berry-infused waters, has re-branded in order to respond... Read more

September 13, 2018