Cawston Press will launch a new range of sparkling drinks for consumers looking for beverages that are less sweet than the average soft drink – but more exciting than plain water.
Called Cawston Dry, the range will be available in two flavours – ginger and lemon, and raspberry – featuring a blend of sparkling water and a twist of Cawston’s pressed juice and natural extracts.
At ten calories a can, the range is aimed at the growing number of shoppers seeking out grown-up soft drinks that are made with natural ingredients.
Cawston Press head of taste Micah Carr-Hill said: “Flavoured sparkling waters are the fastest driving segment within waters, but they can be austere or taste artificial. So with Cawston Dry, our focus was flavour.
“Adding a twist of our pressed juice and natural fruit extracts makes for a much more rounded finish; a refreshing but dry profile that tastes of real fruit. That little splash of our renowned pressed juice makes a big difference.”
Managing director Steve Kearns said: “We know shoppers are looking for drinks with low calories and less sugar, without scrimping on flavour. They’re also wary of artificial sweeteners. They want sustainably sourced ingredients and recyclable packaging, all at a competitive price point.
“Cawston Dry is perfectly positioned to deliver on all fronts. It feels like a positive turning point in our sector that people are now demanding better quality soft drinks and we’re proud to be leading the charge in creating them.”
The new beverages will be available as of 1 April in the UK with a recommended retail price of £1.19 per 250ml can.
Last year, Cawston Press secured £1 million in an equity fundraising round, as it aims to increase its sales internationally.
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