Celsius secures distribution deals with AB InBev wholesale partners

Functional beverage producer Celsius Holdings has secured distribution deals in the US with partners in the AB InBev, Keurig Dr Pepper and MillerCoors networks.

Through these new partnerships, Celsius has expanded within the independent AB InBev wholesaler network with new agreements with Pepin Distributing, Hensley Beverage Company and Tri-City Beverage, bringing the company’s distribution agreements within this wholesaler network to six.

The company’s expansion into the Keurig Dr Pepper network includes four independent wholesalers: Carolina Beverage, Piedmont Beverage, Quality Beverage, and Choice Beverage USA.

Finally, the firm added LDF Sales & Distribution and DET, both independent wholesalers in the MillerCoors network.

Celsius makes a range of beverages which are said to accelerate metabolism while providing “healthy energy”. Available in both sparkling and non-carbonated variants, the beverages are suitable pre-workout and serve as an alternative to coffee and other caffeinated drinks.

“Growing demand for our proven fitness drinks and well-coordinated efforts by our sales team is laying the groundwork for a best-in-class DSD (direct store distribution) network for Celsius,” said John Fieldly, Celsius CEO.

“We have made tremendous progress in building out our DSD network which now includes members from three of the largest strategic distribution partners that cover several of the largest markets in the country.

“We continue to garner significant interest from the best distributors in the country, further supporting our momentum and broadening our retail availability into 2019. We see great opportunity to leverage our partners’ networks and drive further availability of our products.”

Jon McKillop, Celsius EVP of North America sales, added: “As Celsius continues to rapidly scale, the addition of these strategic distribution partners will allow us to service new geographies and provide best-in-class service levels to key retail accounts as we continue to build out our national distribution network. We are pleased to welcome these new distribution partners to the Celsius family.”