Charteredbrands signs up Suio mineral water

It joins Vitsmart and Brooks 1876 spring water as brands marketed by Charteredbrands in this growth sector of the non-alcoholic drinks market.

Suio is already the water of choice for Scottish Athletics, Scottish Opera and Scottish Ballet, as well as being the sole refreshment for nine professional football teams and leading rugby team, the Newcastle Falcons.

Suio is one of the few bottled waters on the market that contains no nitrates, is pH neutral, has a low sodium content, yet is naturally high in magnesium and calcium.

Charteredbrands senior brand value manager, Jo Halliday, said that the marketeer was targeting growth via wholesalers, restaurant and pub chains, hotels and the grocery multiples.

Suio is available to consumers in 29 Sainsbury’s stores across Scotland and Northern Ireland, and is well established in Costa Coffee cafes throughout the UK.

Suio director, Dr Steven Devine, said: “We want people to start thinking about not just drinking healthily, but which waters they’re choosing. With the moves by the Food Standards Agency and individual supermarkets to improve information displayed on food labels, we’re witnessing rising consumer awareness in relation to product contents.

“At Suio, we know we have a mineral water that has significant attraction for discerning consumers, and we believe that we’re well placed to meet an increased level of demand from customers and the retailers that aim to meet their aspirations.”