Chase Distillery unveils updated packaging for its range of vodka

Chase Distillery has updated the packaging for its portfolio of vodka to coincide with its tenth anniversary and to highlight its provenance.

Chase, a family-run distillery that operates out of its Herefordshire farm in the UK, asked London design studio ShopTalk to create a brand identity that would bring cohesion to its range of vodka and make a virtue of its field-to-bottle production values.

William and James Chase, father and son, are proud of the fact that they grow, distil and bottle their vodka and wanted to communicate that on pack.

The ten-year anniversary, and the introduction of one bottle for all variants, provided the perfect opportunity for a complete reappraisal of the brand, ShopTalk said.

James Wood, ShopTalk’s co-founder and creative director, said: “We began our Chase vodka challenge with a research trip to the farm. What became quickly apparent was William and James’s love of quirky British iconography. The premises were laden with vintage enamel signage, as well as rustic wooden potato crates and jute sacks. We knew from that moment we wanted to capture the fact that Chase is a cutting-edge, premium distillery with real provenance and pedigree.”

Luxury paper stock has been used for the label to communicate the vodka’s high-end credentials. Meanwhile, embossing on the label and glass aim to amplify the bottle’s premium look and feel, and potato roots etched across its body celebrate the farm’s pride in produce.

James Chase, Chase Distillery’s head ambassador, said: “ShopTalk has taken the time to fully understand us. Our new identity offers real clarity across all points of sale, and celebrates the fact that we are a modern distillery with a proud British history. We’re sure our customers will love the new look and feel, too.”