Chef Gordon Ramsay to roll out Hell’s hard seltzer

Chef and television personality Gordon Ramsay has teamed up with two companies for the upcoming launch of a line of hard seltzers.

Hell’s Seltzer will hit US shelves in early 2021 in four initial flavours: Berry Inferno (peach, blueberry and raspberry), Knicker Twist (passionfruit, pineapple and orange), Mean Green (kiwi, lime, mint and pineapple) and That’s Forked (key lime, vanilla and graham).

Each flavour is said to be inspired by popular menu items from Gordon Ramsay’s Hell’s Kitchen restaurants across the US.

The 5% ABV hard seltzer is described as featuring “unapologetically bold flavours with premium drinkability” and is made with all-natural flavours.

While crafted, tested and approved by Gordon Ramsay, the chef worked in partnership with Wisconsin-based Brew Pipeline and Global Brews of London to bring the beverage to life.

“Gordon’s team and Brew Pipeline put flavour first when developing Hell’s Seltzer,” said Steve Kwapil, CEO and co-founder of Brew Pipeline.

He added: “That’s always been Gordon’s goal, and we think he nailed it. We’re looking forward to sharing these bold seltzers with fans across the nation.”

Hell’s Seltzer will be available to buy nationwide in variety packs – featuring three cans of each flavour – for an RRP of $15.99-17.99.