Clio Snacks appoints new CEO and CMO

US refrigerated bar brand Clio Snacks has announced the appointment of John McGuckin as CEO and Rachel Moore as CMO. 

John McGuckin, chief executive officer, Clio Snacks

McGuckin will replace founder and former CEO Sergey Konchakovskiy, who will be moving into a new role as executive chairman and continue to oversee the company’s long-term growth initiatives, including product expansion and innovation, and investor relations.

“I’m excited for this next chapter for Clio, where I will be moving into a role where I can focus on what I’m most passionate about: innovation and our future category disruption,” said Konchakovskiy. “It’s been both a once-in-a-lifetime opportunity and dream to build Clio from scratch and lead us through the past six years.”

He added: “As Clio continues to grow so quickly, I’m honoured to have John join us as CEO. With his unparalleled track record building some of the fastest-growing CPG brands to mainstream recognition, he has a powerful, forward-thinking vision for Clio’s future and I can’t wait to see what’s next for us”.

McGukin has served as CSO, CCO and CEO across consumer packaging brands such as Sabra, Lakeview Farms and Tribe Mediterranean Foods. 

“Over the course of my career, I’ve developed a keen eye for identifying brands on the precipice of massive growth – and I see it in Clio,” said McGuckin. “Sergey has done an unbelievable job building this company, taking it from a unique, never-before-seen idea to one of the fastest-growing companies in the refrigerated bar category, and one of the largest in the grocery store.”

He continued: “Over the years, Clio has demonstrated time and time again that it’s ahead of the curve with its incredible product innovations, all of which appeal to a wide, diverse range of consumers. We’re just scratching the surface of our potential, which is why I’m looking forward to helping guide Clio on this next evolution as we continue to scale and grow into a household name.”

Rachel Moore, chief marketing officer, Clio Snacks

Meanwhile, Moore, who has been with the brand for three years, has held a previous marketing role at E&J Gallo Winery, managing its multi-million dollar brands, including Barefoot Wine & Bubbly and Andre Champagne. 

“Clio is growing exceptionally fast, and is quickly becoming a company to watch in this space,” said Julian Steinberg, co-founder and managing partner of Alliance Consumer Growth (ACG) and board member of Clio Snacks. “With his background and experience, John is the perfect choice to scale Clio as we look toward our next phase of growth.”