Coca-Cola European Partners releases Diet Coke Sublime Lime

Coca-Cola European Partners has added a lime flavour to its Diet Coke portfolio in the UK.

Diet Coke Sublime Lime is said to combine the taste of the original Diet Coke with “a refreshing citrus twist”.

According to CCEP, lime is the third most popular soft drinks flavour in Great Britain.

“Combining the popularity of Diet Coke and one of the nation’s favourite flavours, we came up with Diet Coke Sublime Lime, being the perfect flavour for this summer,” said Simon Harrison, VP for commercial development at Coca-Cola EU Partners GB.

The introduction of the new variant follows on from the launch of Diet Coke Twisted Strawberry in 2019.

CCEP is the sole licenced bottler for products of The Coca-Cola Company in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

In December, CCEP announced plans to open a new £20 million line at its Edmonton factory in London.