Conagra Brands unveils Sour Patch Kids Juicy Gels

Conagra Brands-owned Snack Pack has partnered with Mondelēz International‘s Sour Patch Kids candy brand to launch new ‘sour and sweet’ Juicy Gels.

The new offering is available in Redberry and Blue Raspberry flavours, and is made with real sugar and no high-fructose corn syrup, according to Conagra Brands.

The gels are also said to be gluten free and kosher, and contain 0g of fat and 100 calories per serving.

“When it comes to snacking, consumers are looking for fun new ways to enjoy their everyday favourites,” said Audrey Ingersoll, brand director on Snack Pack.

“The partnership between Conagra’s Snack Pack and Mondelēz’s Sour Patch Kids leverages famous attributes from these iconic brands to deliver an unexpected and truly fun snacking experience.”

Mili Laddha, associate director of marketing at Mondelēz International, added: “At Sour Patch Kids, we’re all about showing up for our fans in new and exciting ways.

“We know how much they love the ‘sour then sweet’ taste so we are always looking to provide them with unique experiences outside of candy that help continue fuelling that fandom.

“We can’t wait for them to now be able to find Sour Patch Kids in the pudding and gels aisle through our partnership with Conagra.”

With an SRP of $2.79 per pack, Snack Pack Sour Patch Kids Juicy Gels are rolling out to grocery stores and mass retailers in the US, as well as select online retailers.