Cow & Gate introduces formula range made with a2 protein milk

Danone’s Cow & Gate brand has announced the launch of a new formula range made using a2 protein milk.

The brand claims that Cow & Gate Simply A2 will be the only range in major UK retailers made with milk sourced from cows that naturally produce a2 protein milk.

The new offering comes in an 800g Eazypack format and covers all stages of baby feeding, with three variants available: Infant Milk (from birth); Follow-On Milk (from six months); and Toddler Milk (from one year).

The a2 protein milk in Cow & Gate Simply A2 comes from ‘carefully selected’ cows that naturally produce only the a2 beta-casein protein. 

Sarah Cumming, UK consumer marketing director for Danone Specialised Nutrition, said: “Interest in a2 protein milk has been rapidly growing around the world in recent years; it’s a trend that is transforming the entire dairy industry and has most recently been shaking up the formula milk market globally, with seven a2 protein formula milks launched in the last six months worldwide.

“Inspired by nature and our knowledge of breastmilk, we’re proud to be the first to bring this innovation, which has been simply made for little tummies with milk sourced from cows that naturally produce a2 protein milk, to major UK retailers. It is a clear opportunity for retailers to cater to consumer interest and tap into a global trend.”

The range will roll out nationwide, starting with the launch of First Infant Milk and Follow-On Milk in Boots next month. This will be followed by the introduction of the full range in other major retailers including Tesco and Sainsbury’s from April.

Last year, Danone launched new sachet packaging for its Aptamil and Cow & Gate powder baby milk ranges in the UK.