Crown accelerates sustainability push with new goals

Packaging manufacturer Crown has accelerated its sustainability strategy by making a raft of new pledges under its newly-launched Twentyby30 programme.

As part of the programme, Crown has committed to improving the sustainability of its operations by achieving 20 environmental, social and governance goals by 2030. These goals fall under categories such as climate action, resource efficiency and packaging circularity.

Key pledges Crown has made as part of the Twentyby30 programme include a commitment to send zero waste from its operations to landfill by 2030; reduce both Scope 1 and Scope 2 greenhouse gas emissions by 50%; reduce absolute greenhouse gas emissions across its supply chain by 16%; reduce water usage across its operations by 20%; and more.

The company has stated that it will achieve these goals by establishing new procedures and processes as needed (though Crown provided no further detail on this), and that the firm will report its progress towards these goals on an annual basis.

Timothy Donahue, president and CEO of Crown, said: “Our spirit of innovation and commitment to operating efficiently and responsibly have guided our business since we were founded, and we are proud of the sustainability progress we have made to date.

“Yet, we must continue to raise the bar for our performance. It is our duty as a global manufacturer to serve as a steward to our environment, our communities, our customers and our own workforce.

“The Twentyby30 program is a bold, comprehensive initiative that represents the next chapter of our sustainability journey. The program’s ambitious goals, which touch all aspects of our business, will help us accelerate our progress over the next decade, allowing us to make the greatest impact possible while reducing our footprint.”

John Rost vice-president, global sustainability and regulatory affairs at Crown, added: “In designing the Twentyby30 program, we are redefining our approach to sustainability and the role the packaging sector plays in bettering our environment.

“This plan anticipates where the industry is headed and demonstrates a commitment to proactive advancement. We look forward to seeing what we can achieve through this strategy and to collaborating with our partners to push the boundaries of what is possible.”