Croxsons creates new closure for HMS Spirits Company’s new gin

Glass packaging firm Croxsons has collaborated with UK distiller HMS Spirits Company to create a closure for its Mary Rose Gin.

HMS Spirits turned to Croxsons after it found itself without a closure for the small batch London dry gin, which has been produced to celebrate Henry VIII’s warship.

Croxsons said a bar top cork closure was the natural choice to complement both the bottle design and double-sided back label.

“The cork required multiple side print as well as much top print coverage as possible,” said Tim Croxson, of Croxsons. “The top coverage is part of the key look of the brand, so it has to carry depth of colour and excellent registration. As a first, we used 3D printing to create a mock-up to reduce the timeline as the customer had been let down and we knew that we had to pull out all the stops.

“The extra width of the top, which had to be flush with the bottle, wasn’t a challenge due to our experience in producing luxury and distinctive bar top closures. The customer opted for a micro-agglomerate cork, which was specifically cleaned and treated to meet the standard required for the premium spirit inside the bottle.”

HMS Spirits Company managing director Ben Maguire said: “The end result is fantastic, it’s exactly what I wanted and is frequently commented on by our customers. Croxsons aren’t just a supplier, they are a partner to your business and I hope to work with them for the long term.”

In 2016 Croxsons produced a “distinctive” new bottle design for the House of Elrick, a new in the premium spirits market.