Danone North America will boost its Wallaby Organic portfolio with the launch of No Sugar Added Aussie Greek Yogurt.
The range, which is only sweetened with organic fruit, will be available in the US in three flavours: vanilla chai, strawberry rose, and peach hibiscus.
As with all Wallaby yogurts, the line is made with organic milk and ingredients. The Greek yogurts are slow-cultured to give a milder taste.
The pots, sold with a suggested retail price of $1.79, will be first available at Sprouts stores mid-March before a nationwide launch in Whole Foods in June.
The introduction follows the release in January of the Wallaby Aussie Crème Yogurts line, which is labelled as the brand’s answer to a more mindful dessert without sacrificing bold flavour. Three flavours are available: spiced peach, strawberry red wine, and caramelised pineapple.
Danone said Aussie Crème is mindfully crafted to be a “super indulgent” experience using 8.5% milkfat yogurt infused with a dulce de leche flavour that is “worth slowing down to enjoy”.
California-based Wallaby was acquired in 2015 by WhiteWave Foods for approximately $125 million. The brand was acquired by Danone as part of the $12.5 billion WhiteWave Foods merger. The WhiteWave name has now been dropped.
Last month, Danone opened a new building at its DuBois, Pennsylvania, facility to increase production of its plant-based foods. The facility will now produce Vega yogurt alternatives and nutritional powders, as well as Silk yogurt alternatives and So Delicious Dairy Free products.
Danone is planning to triple the size of its plant-based business by 2025 by combining its position in the dairy industry with the high plant-based growth potential.
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