Dean Foods adds to DairyPure Mix-ins cottage cheese range

Dean Foods has expanded its DairyPure Mix-ins line of cottage cheese, in a move to tap into consumer demands for portability and new flavours. 

Three new variants have been launched in the US: blackberries and granola, creamy jalapeño and tortilla strips, and sundried tomato and croutons.

The Mix-ins range was launched last year with four fruit flavours: blueberry, peach and pecan, pineapple, and strawberry and almond.

Dean Foods said the line features low-fat, high-protein cottage cheese packaged in single-serve containers, making them convenient for on-the-go snacking. 

Three new DairyPure Mix-ins flavours have been launched: blackberries and granola, creamy jalapeño and tortilla strips, and sundried tomato and croutons.

“At Dean Foods, we saw an opportunity to shift the perception of cottage cheese as old-fashioned and provide exciting options in a category that has long suffered from a lack of innovation. Our new line of Mix-ins does just that,” said Joe Reske, senior director, marketing, DairyPure.

Dean Foods is supporting the launch with an integrated marketing campaign, which includes digital ads, in-store shopper promotions, social media content, and earned media and influencer programmes.

Reske added: “Our campaign highlights the nutritional benefits of eating cottage cheese, as well as the convenience and innovative flavours Mix-ins offers, all aimed at helping consumers maintain an active and flavour-filled lifestyle, while mixing up their snacking routines.”