Diageo is expanding its gin portfolio in the UK with the introduction of Tanqueray Blackcurrant Royale.
The new offering is made using the four botanicals of Tanqueray London Dry Gin, blended with blackcurrants and vanilla, and featuring the ‘exotic floral’ notes of black orchid.
The 41.3% ABV gin is available to purchase on Amazon and will be found in select stores from 17 February, starting with Waitrose.
“The gin category continues to thrive and this is primarily motivated by consumer demand for new and exciting variants,” said Adrienne Gammie, marketing director for gins, Pimms and Baileys at Diageo.
“Tanqueray has always been commended for its taste and quality – and the introduction of Tanqueray Blackcurrant Royale is an extension of the brand’s commitment to introducing rich and exciting new choices to the market.”
The Tanqueray brand is also set to introduce two new 250ml can formats, for its London Dry Gin and Tanqueray Flor de Sevilla Distilled Gin.
The ready-to-drink pre-mixed gin and tonics will be available in April.
Gammie added: “We continue to see a huge trend in customers seeking new formats – especially in the pre-mix category. The new can formats provide convenience to the consumer, whilst being able to enjoy a high-quality serve at home.”
Last year, Diageo announced that it was acquiring British gin and vodka maker Chase Distillery.
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