Diageo to move headquarters to site in central London next year

Diageo has announced it will move its global headquarters from its current building in Park Royal, London, to a new home in the centre of the capital.

The move will take place in the spring of 2021, as the company enters the final stages of its current lease in Park Royal. All 900 employees across Diageo’s London-based operations will come together in the new location.

Diageo said the relocation provides the opportunity to create an “agile, world-leading working environment” for all its London-based employees and reduce its combined 200,000 square feet of office space to a more efficient 105,000-square-foot building.

The new headquarters, located at 16 Great Marlborough Street, will provide an immersive customer collaboration centre and brand experience, showcasing the best of the off- and on-trade and the creation of some of the company’s brands.

Meanwhile, a dedicated retail experience will also be open to the public, enabling consumers to purchase Diageo products.

Mairéad Nayager, chief HR officer at Diageo, said: “We are excited to be bringing our people together at last under one roof and closer to our consumers. We intend to create a world-leading workspace for them, designed to meet the needs of Diageo today and in the future.

“Our new headquarters will provide the most inclusive of working environments for all of our people and enable us to retain and attract the best talent in the future.”

In its full-year results published last week, Diageo reported a 6.1% rise in organic net sales, thanks in part to the growth of its gin brands and performance in China. 

For the year to the end of June, the company posted reported net sales of £12.9 billion. Reported operating profit increased 9.5% to £4 billion.