Mars Foods UK’s Dolmio pasta sauce brand has entered the vegan product category for the first time by launching a new range of plant-based bolognese sauces.
The Dolmio Plant Based Bolognese pouches are targeted at health-conscious vegans, vegetarians and flexitarians who are looking for meat substitutes.
Two flavours are initially available: Fiery Chilli, Pepper and Beans, and Fragrant Basil and Carrots. Each pouch utilises a soy-based plant protein, and both flavours are high in protein and contain no artificial colours, flavours or preservatives.
Rob Hollis, marketing manager, Dolmio said: “We’re incredibly excited to be launching Dolmio Plant Based Bolognese to add to our range. Spaghetti Bolognese is one of the UK’s favourite meals, especially for a convenient, healthy mid-week meal.
“Traditionally cooked with meat, it is equally delicious when made with a meat alternative, or with just veg and our current range of sauces are perfect for making a Bolognese whichever way you prefer it.
“With our increasingly busy lives and the increased focus on plant-based eating, we believe that now is the perfect time to make it just that little bit easier to enjoy a plant-based Bolognese meal with our new range of Dolmio products.”
Both flavours in the Dolmio Plant Based Bolognese sauce range will be available nationwide from UK retailers, with a suggested retail price of £1.64.
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