UK brand DRGN has launched to market with a turmeric-infused soft drink which contains a range of vitamins, electrolytes and an amino acid to reduce fatigue and aid hydration.
DRGN features a refined blend of Asian superfoods, including turmeric and ginger, which the brand says have antioxidant properties, such as supporting normal liver function.
The DRGN story began over a decade ago when its founder, Vishal Sodha, relocated from London to Hong Kong. Living and travelling across the Far East led to the discovery of the benefits of botanicals in the region. The idea originated in 2012 – the Chinese year of the dragon.
Available now, each 250ml DRGN can contains 80 calories and is free from caffeine, artificial flavours, colourings or sweeteners, and is also suitable for vegans.
The vibrant golden colour of the drink is from turmeric along with the natural citrus flavours, resulting in a “unique and delicious adult soft drink”.
DRGN said that the beverage can help detox and provide a hydrating lift and be used as a “smarter mixer” paired with spirits.
Vishal Sodha, CEO and founder of DRGN Global, said: “There is a growing demand for natural beverages that appeal to different occasions and DRGN aims to fill this gap in the market. Thanks to the versatility and functionality that DRGN boasts, this super drink is not only a great alternative for non-drinkers seeking natural, exciting refreshments, it is also an innovative smarter mixer, perfect for those looking for a more mindful drinking experience.
“In 2016, turmeric was named as a ‘superfood to watch’ by Mintel, and has since been gaining momentum in both the food and drink industry, making this a very exciting time for DRGN to be entering the market .”
© FoodBev Media Ltd 2024
