Dry Soda boosts Dry Zero Sugar line with new ruby citrus variant

Dry Soda will expand its Dry Zero Sugar range with the launch of a ruby citrus flavour, containing only five ingredients.

Lightly sweetened with organic stevia leaf extract, the beverage joins the Dry Zero Sugar line which consists of four other variants: cola, peach tea, mountain berry, and island fruit.

With five calories per serving, ruby citrus does not contain aspartame, artificial sweeteners, added colours, sodium, caffeine or gluten. Dry Soda said the flavour is tart and grapefruit-forward, with a lightly sweet finish of bright citrus.

Dry Soda CEO and founder Sharelle Klaus said: “We can’t wait to get Dry Zero Sugar ruby citrus soda in front of consumers. The flavour is bright and fresh and completely new to the sugar-free craft soda set.

“The most frequent flavour requested by our consumers this past year was a citrus blend, which also lines up with broader market trends toward bold, tart flavours. Dry Zero Sugar ruby citrus soda is an answer to that need. We also believe that soda should be fun, and this flavour and packaging are definitely fun.”

Dry Soda has hired artist Catalina Estrada to design the packaging for its Dry Zero Sugar line, who took inspiration from the bright tastes and ingredients in ruby citrus and employed her signature kaleidoscope style to create the bespoke designs.

All flavours of Dry Zero Sugar soda are sold in six packs of 12oz cans in the US with a suggested retail price of between $5.99 and $6.99. Ruby citrus will be released in March 2019.