DuPont Nutrition & Biosciences has partnered with the Institute for the Future (IFTF) to advance innovation in the food and beverage industry.
By partnering with IFTF, the company’s food and beverage platform aims to strengthen its capabilities to develop far-sighted innovations with customers that anticipate shifts in market needs.
Think tank IFTF maps market drivers and signals, and provides long-term perspectives on change, including forecasts for disruptive ‘megatrends’ in the food industry.
Birgitte Borch, global marketing leader, food and beverage, DuPont Nutrition & Biosciences, said: “Short-term product development strategies are common in the food industry, where consumer demands constantly change. It’s not unusual that new food and beverage launches are a knee-jerk reaction to a trend that appears out of the blue.
“Along with IFTF, we will be looking into trend development beyond consumer behaviours and developing strategic foresight with scenarios that impact the food industry in the short term and long term…This will help our customers navigate in uncertain times and understand the impact on the value chain with a holistic view of the challenges and opportunities.
“Our work with IFTF will allow us to be prepared with the right solutions, ingredient technology and application concepts, and enable our customers to be more proactive in their product development strategies.”
Earlier this year, DuPont Nutrition & Biosciences announced the global launch of a new milk coagulating ingredient for the dairy industry called Chymostar.
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