Eat Beyond Global Holdings has announced the appointment of food industry veteran Michael Aucoin as its new CEO.
Aucoin will succeed Patrick Morris, who has served as the company’s CEO since its establishment in 2019.
Under his new leadership, Aucoin will explore taking Eat Beyond in a new direction – looking to establish the company as a recognised leader in the plant-based protein market, with a focus on North America and Europe.
“We intend to compete in a wide cross-section of plant-protein verticals, as represented by our portfolio companies, with which we will work with closely to accelerate their success from an operational and value creation standpoint,” said Aucoin.
“Eat Beyond is committed to leading the future of food and becoming the most successful Canadian plant-based food business operating globally,” he added.
The business also intends to focus on technical innovation, research and investments in capacity-building projects.
Aucoin will bring with him over 25 years of experience in food sales management and the consumer packaged goods industry.
Prior to joining Eat Beyond, Aucoin served as president of the Canadian division of dairy cooperative Agropur. He has also held several senior sales and marketing roles at firms including Hershey and Smuckers.
Eat Beyond is a Vancouver-based investment issuer focused on the plant-based and alternative food sector.
With the new corporate infrastructure, Eat Beyond plans to accelerate the growth of its portfolio companies that include Eat Just – which received the world’s first regulatory approval for its cultured chicken in Singapore – The Very Good Food Company, Turtle Tree Labs and Nabati Foods.
Eat Beyond chairman, Don Robinson, said: “I am pleased to welcome Mr Aucoin to the team as CEO as we chart a new course in the plant-based sector, building a balanced portfolio that can deliver value to our portfolio companies and our investors while pushing the industry forward.”
© FoodBev Media Ltd 2024
