Ebro Foods unveils new limited-edition Tilda katsu curry rice

Ebro Foods has released a new limited-edition katsu curry flavoured rice under its Tilda brand to add to its microwaveable rice range. 

The new product is made with jasmine rice and features a blend of aromatic curry spices including cardamom, cinnamon, cumin and fenugreek, combined with carrots, tamarind and coconut cream.

Anna Beheshtim, head of marketing at Tilda, commented: “We were the first brand to introduce limited edition SKUs to the ready-to-heat rice category with highly successful variants such as Peri Peri and Caribbean Rice and Peas. With this in mind, and with modern Asian cuisine high on the agenda for home cooks, our Limited Edition Katsu Curry rice is set to be a new favourite with shoppers.”

The limited-edition rice has been rolled out across all major UK retailers with an RRP of £1.59 per pouch.