Scottish alcohol maker Eden Mill has expanded its portfolio with new Love Gin Liqueur, launched in the UK ahead of Valentine’s Day.
The beverage is first in the new Love Gin Liqueur range and is recognised by its fuchsia colour that comes from a combination of Madagascan vanilla, Croatian juniper, goji berry, rose petal and Scottish raspberry.
An amalgamation of aromas is said to create a “complex and decadent flavour profile” evocative of Turkish delight and raspberry ripple ice cream. The liqueur is presented in a glossed red carton, embellished with subtle roses.
Eden Mill said the 20% ABV Love Gin Liqueur delivers a sweet and creamy taste over a soft backdrop of vanilla, with a sweet scent of raspberry syrup.
Paul Miller, Eden Mill co-founder, said: “We are excited to release our new Love Gin Liqueur and believe it will be a bottle that customers can enjoy all year round – not just at Valentine’s Day.
“This versatile liqueur can be enjoyed neat, or over ice served with premium tonic and is the perfect addition to any gin lover’s gantry.”
The liqueur is retailing for £18 for a 50cl bottle at supermarkets such as Sainsbury’s, Asda and Aldi. A 70cl bottle is available on the off trade.
The launch comes as Eden Mill expands its operations through the acquisition of English beer maker Eden River Brewery.
As a result of the deal, Eden River’s bottling plant in Penrith, Cumbria, will increase production by an equivalent of 50,000 nine-litre cases per year – more than doubling Eden Mill’s current capacity.
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