Ethical water company Belu names Natalie Campbell CEO

UK-based bottled water company Belu has appointed Natalie Campbell as its new group CEO, effective from 1 March 2020.

The appointment follows Karen Lynch’s announcement of stepping down as CEO of Belu Water in September 2019, after serving in the role for nearly a decade.

Most recently, Campbell has served as the first director of insight and innovation of The Royal Foundation and as founding director of Sussex Royal to lead the new charitable entity.

In 2011, Campbell co-founded A Very Good Company, a global social innovation agency that has worked with brands like Virgin Media, Marks and Spencer and W Hotels.

As a non-executive director, she has chaired the Social Tech Trust and NCVYS, the national convener and membership body for youth organisations. She is currently a Civil Service Commissioner, board member of the Big Lottery Fund, OPDC and LEAP, the Mayor of London’s economic action partnership.

Campbell said: “It is a career highlight to be joining Belu at such an exciting time for the business and the social enterprise movement more broadly. The world needs more businesses that put the environment, human rights and sustainable practice at the core of their values and operations, I can’t wait to get started.”

Belu has been the exclusive partner to the charity WaterAid since 2011, donating 100% of its net profit to help bring clean water and good hygiene worldwide.

Matt King, Belu non-executive director, said: “Natalie takes over the reins of an innovative, successful and sustainable business that has delivered an incredible social impact and many ‘firsts’.

“To mention a few, Belu was the first to use 50% recycled PET (rPET) in all our product lines in 2012, the first to move all lines to 100% rPET in 2019, and launched ‘ethical glass’ to bring the lightest weight UK made glass for mineral water bottles to market since 2014.”

Tim Wainwright WaterAid CEO added: “With Natalie’s vast experience of creating purposeful growth with businesses, Belu will continue to be a market leader and we are excited to see how our partnership will develop from the wonderful legacy left by Karen, for which we are very thankful.”