Evian launches evian+ functional flavoured water range in US

Danone’s Evian brand has entered the sparkling flavoured functional waters category with the launch of the new evian+ range in the US.

The evian+ new range features four flavour combinations, including raspberry & ginseng, lime & ginger, grapefruit & basil and cucumber & mint.

All four variants in the range contain zero sugars, zero sweeteners, zero calories and are enriched with magnesium and zinc to support cognitive function.

Each flavour in the range is packaged in fully-recyclable aluminium cans – a reported first for the Evian brand.

Shweta Harit, vice-president of marketing at Evian, says: “Today’s announcement demonstrates ongoing innovation at Evian as we expand our product portfolio into two new product categories with the launch of functional sparkling and flavoured.

“Encouraging our consumers to be healthy and perform at their highest level is at the heart of all that we do at Evian, so we’re excited to be able to action this in a new and appetizing way.

“The introduction of a sparkling flavoured functional water reflects the importance of adapting to consumer habits. We are delivering the pure taste of Evian natural mineral water in a new and fun way, as we continue to act and support a generation who seek to become the best version of their true selves.”

The full evian+ range is now available nationwide from selected US retailers.