Feel Good promotion with VisitScotland

The online-led campaign will be featured on the Feel Good Drinks and VisitScotland websites, and will be supported by a national PR campaign.

Feel Good Drinks consumers will be offered the chance to win one of four adventure weekends in the Scottish Highlands, worth £1,500.

Speaking about the promotion, Feel Good Drinks marketing manager, Libby Wybrow, said: “Our brand is all about making consumers smile. This partnership with VisitScotland is perfect for us, as it allows us to offer our consumers fantastic Feel Good prizes they can share with their family and friends.”

The star prize includes three nights’ stay in a luxury, self-catering cabin for four people, with a choice of adventure activities to try each day as well as travel allowance.

Three runners-up prizes include a two-night stay in a tipi for two people, and travel allowance. On top of this, everyone who enters will receive a free VisitScotland Adventure Pass, offering a collection of special offers on adventure activities throughout Scotland.

The activity will start mid-January 2009 and will run for three months as part of VisitScotland’s ‘Go For It’ campaign to promote the range of outdoor and adventure tourism activities available year-round in Scotland.