The launch of FineWaters.cn, which uses simplified Chinese text, reflects an opportunity for the industry expert to develop a stronger presence in the Chinese market with events and educational efforts.
Howard Zhang has been credited as being instrumental in providing Chinese content and translation on the website and he has been named as the president of FineWaters China.
Author of the successful guide, A Connoisseur’s Guide to the World’s Most Distinctive Bottled Waters, Mascha has previously contributed to articles in Water Innovation magazine, and he looks set to share more insights in a forthcoming supplement in Water Innovation on the importance of premium bottled water, planned for publication in March 2009.
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