UK-based cake producer Finsbury Food Group is expanding its partnership with global drinks giant Diageo to launch a collaboration with gin brand Gordon’s.
Finsbury will be releasing one of Gordon’s signature distilled gins in a cake form. Gordon’s Premium Pink Cake is layered in a pink and white sponge with raspberry jam and topped with Gordon’s Premium Pink flavoured frosting.
First partnered with Diageo in 2018, the group has previously worked with other Diageo-owned brands, such as Baileys. Both companies have since launched the Baileys Chocolate Treat Blondie Bars, Salted Caramel Cupcakes, Chocolate Yule Log, as well as two celebration cake variants – Strawberries & Cream and Chocolate Marble.
“We’ve worked with Diageo for many years and have seen huge success when we’ve previously married together their well-loved drinks with our expertise in crafting beautiful cakes,” said Emma Hamilton, Finsbury’s brand manager. “At Finsbury we are always looking for ways to bring innovation into the cake category, and excite the public with the launch of new products that they’ve never seen before.
Declan Hassett, Diageo’s senior licensing manager added: “At Gordon’s we work hard to challenge the industry, stay ahead of the curve and set the trends when it comes to our special Distilled Collection. We invest heavily in product innovation and following the hugely successful launch of our Premium Pink Gin in 2017, we wanted to create something really different and special for our customers. There was no better choice than partnering with Finsbury to make our cake dreams a reality.”
Gordon’s Premium Pink Cake will be available to purchase in Asda stores and online from 25 July, followed by Tesco from 6 September for an RRP of £12.
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