Fiorito has launched a Limoncello Tonic can, marking the first time the cocktail has become available in a ready-to-drink format, according to the Dutch spirits firm.
The pre-mixed drink comes in a 250ml slimline can and has an ABV of 5%. It features a blend of Fiorito Limoncello, tonic water, basil and lemongrass.
Fiorito says its latest product grants consumers ‘ultimate freedom’ as the portable drink can be enjoyed anywhere straight from the can, or as an aperitif over a glass of ice.
“We are extremely proud of our 2020 pre-mixed summer drink. In view of the current trend to low-alcohol, sparkling drinks it was clear that we must launch our signature drink as a ready-to-drink option,” said Franco Fiorito, founder and CEO of Fiorito.
“And after renewing the limoncello market in the Netherlands it’s time to capture new markets. Our business aim is to strengthen our position in export markets with a suitable premium portfolio.
“To begin with we are launching this summer in China and Australia where ready-to-drink cocktails are very popular. Other markets will soon follow.”
The Limoncello Tonic, as with Fiorito’s other products, will be distributed by Dutch alcohol company De Kuyper Royal Distiller.
Fiorito’s new RTD cocktail is available in the Netherlands, for €1.99, from retailer Albert Heijn, with a roll out to select international markets to follow.
© FoodBev Media Ltd 2024
