Flow to introduce new vitamin-infused water line

Flow Alkaline Spring Water has unveiled its new vitamin-infused water line that claims to support a consumer’s immune system.

Launching in the US later this year, Flow Vitamin-Infused Water is made using natural organic flavours and will come in three varieties: cherry, citrus and elderberry.

The line of alkaline spring waters contains a blend of eight vitamins and minerals that are recognised for their support of immunity and metabolic function. These include vitamin C, vitamin B1 and zinc gluconate.

Each beverage is available in a 500ml Tetra Pak carton that is made from nearly 70% renewable materials and is fully recyclable.

“We are focused on innovation that honours the primary reasons consumers have embraced Flow: taste, refreshment and water quality,” said Nicholas Reichenbach, founder and CEO of Flow Alkaline Spring Water.

“With an increased consumer focus on health, wellness and immunity-supporting functional beverages, it is an ideal time for the Flow brand to introduce Flow Vitamin-Infused Water,” he added.

Flow Vitamin-Infused Water is the latest product release from the brand, following its spring 2020 launch of a collagen-infused water line. The drinks will be available to buy at US retailers from March/April, as well as to pre-order online from February, for a suggested retail price of $2.99.

Last October, Flow secured a seven-figure investment from Virgo Investment Group to fund new product lines and expand distribution channels.