Latvian milk processing company, Food Union, has invested €5.5 million in a project which has seen the opening of a new Kārums production plant.
The Kārums brand offers curd snacks, yogurts, desserts, creams and cream cheeses, as well as fresh cheeses and ice cream.
Food Union-owned JSC Rīgas Piena Kombināts constructed the €2.25 million curd snack production facility in the first stage of a project launched in 2018.
An additional €3.25 million has been spent on purchasing new production equipment, and the project is expected to be completed by the end of the year at a total cost of €6.25 million.
“The story of Kārums’ changes began with the need to increase curd snack production capacity due to growing demand,” said Normunds Staņēvičs, CEO of Food Union Europe.
“We saw potential in both the further strengthening of the Kārums brand in the Baltics, which has now become the home market of Kārums, and in export markets, as well as in the development of the curd snacks category in new formats.
“Today, we can fully work in a new, extensive and sustainable production plant, using modern production technologies.”
Alongside the investment in production, the visual identity of the Kārums brand has been renewed and packaging designs have been changed.
The packaging retains the brand’s characteristic orange but with a more concise and modern logo. Food Union is also bringing back the Kārums crow symbol.
The new packaging is beginning to roll out across the Kārums product range; meanwhile, new Kārums product launches are planned for the ‘near future’.
© FoodBev Media Ltd 2024
