There’s nothing quite like a Christmas advert to raise festive spirits. This year’s cohort has already begun making an appearance on our screens and runs the gamut from meaningful messages, as in Tesco’s ‘Stand for joy,’ to comedic appearances from national treasures like Alison Hammond, whose dislike for Christmas pudding does a U-turn.
Asda: Have your Elf a Merry Christmas
Who can you expect to get in the way of a row of moving trolleys? Will Ferrell as Buddy the Elf of course! In this advert, you can expect references to the 2003 film and you may even catch yourself singing along to its backing track of ‘Santa Claus is coming to town’.
Wreaking havoc throughout, despite his good intentions, Buddy manages to win the hearts of his colleagues by the end of the advert with his well-known dramatic Christmas decorating.
Tesco: Stand for joy
Tesco’s festive advert touches on the cost-of-living crisis by encouraging people to “stand up for joy” and highlights lower prices on much-loved foods such as pigs-in-blankets and wines.
For any Christmas film lovers, the ad also sparks a debate as to which film takes the top spot – is Love Actually really the winner?
Sainsbury’s: Once upon a pud
Featuring in this advert is This Morning presenter Alison Hammond as ‘The Countess’. For the Christmas pudding haters, this one could just change your mind as we are introduced to the new Sainsbury’s caramelised biscuit offering. This was certainly enough to convert ‘The Countess’.
Marks & Spencer: Fairy is back and is joined by her new sidekick Duckie!
This year’s M&S advert features Dawn French as Fairy once again. As she searches for a new friend to bring to life among the Christmas tree decorations, Fairy spots a much-loved toy, Duckie, in the dog’s bed and proceeds to bring it to life.
Lidl: The story of Lidl Bear
This advert tells the story of Lidl Bear who rises to fame after wearing a Lidl jumper which shrank in the wash. Soon enough, Lidl Bear finds himself propelled into the limelight, yet all is not as it seems and soon enough, he returns to his owner just in time for Christmas.
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