Forest Feast introduces new fruit balls alongside packaging refresh

Kestrel Foods-owned Forest Feast has launched a range of fruit snacks alongside a new packaging design across its healthy snacking portfolio.

Called Forest Feast fruit balls, the products are available in the UK in three variants: mango and coconut; pineapple, mango and lime; and milk chocolate, mango and coconut.

The fruit fusions have all been specially selected to complement each other and satisfy consumer demand for original flavour combinations, with each fruit ball promising 100% dried fruit and no artificial flavours, concentrates or fillers.

Updated Forest Feast packaging features vibrant fruits and tropical foliage on its sharing bags, as well as a new black logo across the entire product range.

There is also the arrival of a new mascot, Livingstone the elephant, who Forest Feast hopes will become a visual identity for the brand.

Michael Hall, Forest Feast founder and director, said: “For over 20 years, quality and innovation has been our cornerstone, as we seek to discover and create products that deliver wellness in ways our consumers want – whether that be in sharing bags, coated in chocolate, or simply on its own.

“Livingstone embodies our role as original snack explorers, travelling to the farthest corners of the globe to discover the most amazing natural ingredients, sourcing them responsibly and carefully, before turning them into incredible snacks. It’s all about shaping, cutting and coating, so our customers can snack, bake and cook with them, however they wish.”

The Forest Feast fruit balls sharing bags retail at £3 each, with smaller ‘impulse bags’ available at £1.29.