Fox’s Biscuits boosts Party range with milkshake-inspired biscuits

2 Sisters-owned Fox’s Biscuits has added to its Party brand with the launch of Party Milkshakes on-the-go biscuits.

Fox’s said that with the current biscuit category in the UK dominated by chocolate-flavoured variants, its Party Milkshakes aim to add more flavour innovation and choice.

The banana- and strawberry-flavoured snacks are available in a tray and sleeve format, with 5x18g bags at 78 calories per bag and approximately six biscuits per pack. Each biscuit is made with part wholemeal flour for “a slightly softer eating experience”. 

Fox’s Biscuits brand manager Depa Patel said: “Party Milkshakes are the perfect on-the-go snack offering for children. The new brightly coloured packaging is intensely fun, whilst maintaining the traditional Party brand feel. Every day’s a party with Fox’s Party Milkshakes and to add to the party element, a specially designed tray is included in each pack which allows for colouring in.

“Fox’s Party Milkshakes will look to meet demand for healthier snacks, under 100 calories. Both biscuits are a massive step in the right direction for the future of the market and the popular milkshake flavours will look to appeal to a wider audience.”

Fox’s Party Milkshakes are now available in UK Tesco stores with a recommended retail price of £1.50 per pack of five.