Fresh Del Monte launches energy drinks

Fresh Del Monte has launched a range of energy drinks in collaboration with Scotland-based beverage manufacturer, Old Tom Gin.

The ‘A Kick of Fruit’ range of beverages contain at least 20% real fruit juice, with no added sugar and are available in pineapple, mango, passion fruit and lime; blood orange spritz; pineapple, lime and mint; pineapple, grapefruit and lime; lemon ginger; and pomegranate raspberry flavours.

The drinks contain caffeine and four B-group vitamins, with 12-15 calories per can.

Martin Tilney, senior commercial director for Fresh Del Monte® UK and Europe, said: “Del Monte’s century-long commitment to fresh fruit with no compromise on quality gives our trusted brand the edge. We’re thrilled to have collaborated with Old Tom Gin and anticipate our energy drinks will appeal to mindful, health-conscious consumers looking for new ways to boost their energy levels and increase their nutritional intake all in one delicious and convenient product.”

The drinks are available in select clubs, hotels and bars across the UK for an RRP of £1.99 per can.