General Mills unveils limited edition Pillsbury cookie dough

General Mills‘ brand, Pillsbury Baking, has launched a new limited edition product named Lisa Frank Unicorn Shape Sugar Cookie Dough.

The collaboration with Lisa Frank, a children’s apparel and merchandise company, will be the first time consumers can find the brand’s bright colours and signature designs within the refrigerated baked goods section. 

Each package of the sugar cookie dough comes with 20 pre-cut cookies that are oven-ready and also safe to eat raw.

Forrest Green, head of brand at Lisa Frank, commented: “We are thrilled to partner with Pillsbury to bring the fantastic world of Lisa Frank to grocery retailers nationwide. Our teams created this amazing product to bring generations together and share the infinite joy that defines our everlasting brands.”

The release will be available across the US at selected retailers for an RRP of $2.67 per 275g box.