General Mills unveils new chocolate drinkable yogurt

General Mills is expanding its Yop drinkable yogurt portfolio with the introduction of a new chocolate variant.

Joining strawberry and raspberry flavours as part of the Yop range, the new offering is free from colourings and is said to be great for portion control on the go.

Joanna Goodman, head of marketing, yogurt (Northern Europe) at General Mills, said: “At Yop, teens love our nutritious and tasty fruit flavours as the ideal snack or lunchbox addition, so we’re confident they’ll enjoy our new, more indulgent chocolate variant”.

“Yop sales have increased by 12.6%, boosting household penetration by 72.6%, and we’re confident that there is a huge opportunity in the months ahead for dairy drinks, both at home or whilst on the move as the on-the-go market starts to recover.”

With an RRP of £2.00, Yop Chocolate will arrive in Asda stores from 23 August and will be available in packs of four.