Global Sports Drinks Report 2008

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players. Zenith’s key findings include:

• Global sports drinks market achieved 1.1% value growth in 2007 to reach €18.5 billion

• Global per capita consumption reached 1.8 litres in 2007

• Following behind North America, Asia Pacific is the second largest region by volume, with over 70% of volume generated by Japan and China alone

• The fastest growing region in 2007 was East Europe albeit from a low base

• Gatorade and Powerade continued to be the leading global players

• Recent new product launches witnessed a continuing trend towards sport-energy hybrids, dairy-based recovery drinks and sports drinks that use natural ingredients such as coconut water – a natural isotonic

Source: Zenith International
Date Published: November 2008
Pages; 113
Price: £2,000