Golden Grail acquires children’s sparkling water brand Tickle Water

US holding company Golden Grail Technology has announced the acquisition of Tickle Water, a flavoured sparkling water brand aimed at children.

Founded in 2016, Tickle Water offers natural, flavoured sparkling water that is free of preservatives, artificial sweeteners, sodium, calories, GMOs, gluten and sugar, while also being certified OU Kosher. The brand’s line-up includes orange mango, green apple, watermelon, grape and natural sparkling water.

Golden Grail’s chief marketing consultant, Erin Heit, said: “Tickle Water is the fourth and latest addition to our rapidly growing and already robust beverage portfolio of functional healthy brands. We are excited about Tickle Water, which adds another premium beverage offering to a new demographic, children.”

She continued: “In addition to our plans for re-launching the thousands of established retailers that previously carried Tickle Water, Golden Grail plans to market Tickle Water responsibly to tweens”.

Terms of the deal have not been disclosed.