Good & Honest launches popped crisps range in UK

New snacks brand Good & Honest has released a new range of popped crisps, as it aims to tap into the growing better-for-you snack market in the UK.

Made using ‘all natural’ ingredients, the crisps are said to be lower in calories and saturated fat, as well as a good source of both fibre and protein.

The brand was founded with the mission: good ingredients, honestly made. It does not use artificial preservatives, colours or flavours.

The majority of Good & Honest’s snacks are suitable for vegan diets, while others are vegetarian. They feature core, protein and veggie varieties.

The core popped crisps line comes in sweet BBQ, sea salt, sweet chilli and sweet & salty variants.

Meanwhile, the protein line is currently available in sweet BBQ, cheese & onion, salt & black pepper flavours and contains at least 20g of protein per 100g.

Good & Honest Popped Veggie Crisps feature vegetables such as chickpeas, sweet potato, pea, and beetroot and come in salted, sweet chilli, sour cream and salted varieties.

Select flavours of Good & Honest popped crisps have launched in Morrison’s supermarkets nationwide and will be available on Ocado from May.